Adobe Target is a tool for businesses seeking to optimize digital experiences through personalization, using AI. How to use AI to enhance customer engagement is exemplified through Adobe Target’s advanced features like Automated Personalization, Auto-Target, and AI-Powered Offer Delivery. These features allow businesses to provide tailored digital content that matches individual user profiles, leveraging machine learning to continuously adapt to user behavior. Furthermore, Adobe Target’s integration with Adobe Experience Cloud solutions, such as Adobe Real-Time CDP and Adobe Analytics, offers real-time personalization and comprehensive performance insights, enabling businesses to refine their strategies and maximize conversion rates.