Outset.ai is an innovative AI-moderated research platform that transforms traditional qualitative research methods by leveraging AI to run virtual user interviews. It enables businesses and researchers to conduct in-depth interviews, concept testing, diary studies, sentiment analysis, and brand equity research with unprecedented speed and efficiency. By utilizing large language models, Outset.ai’s virtual interviewer engages participants in insightful discussions, uncovering underlying motivations and sentiments. This approach not only accelerates data collection but also enhances the quality of insights, making it a valuable tool for understanding customer experiences and refining product strategies. The platform’s ability to conduct hundreds of interviews simultaneously and synthesize data in real-time significantly reduces project timelines, allowing organizations to make informed decisions faster. 

Frequently Asked Questions (FAQ) about Outset.ai

What is Outset.ai?

Outset.ai is an AI-powered research platform that conducts qualitative research using a virtual AI interviewer, enabling efficient and in-depth data collection. 

How does Outset.ai work?

Users upload their discussion guides and customize the AI interviewer. Outset.ai then recruits participants, either from its own panel or through integrations with other panel partners. The AI conducts in-depth interviews, engaging participants in rich dialogues to uncover the “why” behind their responses. Finally, the platform synthesizes the data, highlighting key insights and themes.

Can Outset.ai handle multiple languages?

Yes, Outset.ai’s AI interviewer can conduct interviews in any language, making it versatile for global research initiatives.

What types of research can Outset.ai assist with?

Outset.ai is suitable for both strategic and tactical research, including market landscape analysis, brand equity studies, concept testing, usability and design evaluations, positioning and ad testing, customer experience assessments, and brand measurement.

How does Outset.ai ensure data security?

Outset.ai is powered by the Azure OpenAI Service, ensuring a secure environment. All data is fully anonymized, and the models are not trained on user data, maintaining confidentiality and security.